Designing an inventory management plan that can generate the highest profits and sales requires an advanced computer program that is expensive and time-consuming for retailers to implement, however it should be provided as part of supply chain programs.
Inability to tailor the videos to meet the specific needs of each store usually results in inconsistent sales results and lower than anticipated profitability. Because the variables that determine the success of a sell-through differ for every store, the program should be tailored to the specific circumstances. A cookie-cutter strategy to treat all the stores in a chain exactly identical is a certain recipe for failure.
The provider must design an inventory management system that includes the dimensions of each section, type of titles that will be highlighted as well as the price points to be charged, as well as the signs and promotions to be highlighted — to meet the specific needs of the particular store.
Because retailers rarely have the time nor the resources to manage this complex section on a per basis, particularly with the huge quantity of titles included in the sale-through of video, choosing a vendor that offers excellent inventory management services is essential to maximizing the full potential of this category.
Many companies are making a move into the sell-through marketing market, selecting an agency with vast video expertise in the retail environment is essential. The proper management of a section for sell-through isn't an easy task.
The suppliers must not only possess a wide selection of videos available, but also be able evaluate the potential of the section for success. In order to do this the provider must have a good understanding of the industry of supermarkets and possess an established ability to provide an excellent level of support to retailers at the levels of the store.